To breaking the mold and setting the curve
In 1953, women secured the right to vote in Mexico.
1953 Tequila honors the courage, tenacity and boldness of the women who fought for equality then and those who continue to pursue equality around the world today.
The Story of 1953 Tequila
We came together to build a tequila company dedicated to honoring women, celebrating workers, and caring for the world.
We met two women who had already transformed the industry – the first woman to run a major distillery, and a master distiller with decades of experience crafting luxurious tequila.
With their commitment, we set about opening more doors together. We met with a local farmer who agreed to let his daughters run the family farm – rather than sell it since he had no sons – once he knew we would guarantee purchase. Today, these women oversee the fields that are not only the future of 1953, but serve as a tangible reminder to other women that there’s a place for them anywhere they want to lead.
That is the spirit behind 1953. Cheers to the Trailblazers.
The spirit behind 1953
Friendship, social justice, and really good tequila
Women belong—especially where money, power and patriarchy have excluded them.
Workers are value creators—they deserve to have their role recognized—in compensation, protection, and corporate decision-making.
Businesses needs to leave the environment better than they found it.